Importantly, recent reporting has also underscored a key reality of this debate. New analysis by Internet Archive data scientist Sawood Alam found that the Wayback Machine has rescued roughly 15% of those otherwise lost pages, preserving reporting and historical evidence that would simply no longer exist online. A Pew Research Center study from 2024 found that 38% of webpages from a decade ago are no longer accessible, and about 25% of pages sampled across the decade have disappeared entirely. The Internet Archive has long worked collaboratively with publishers and respects requests around access and preservation. The Wayback Machine helps make journalism more resilient by ensuring published reporting can still be referenced (verified), and studied years later.
Beyond politics — erasing on corporate websites highlights commercial and reputational pressures, such as deleted statements on forced labour, product safety and climate deception. Examples include removed editions of presidential newsletters and deleted staff contact lists for services supporting vulnerable groups, signaling access-to-information breaches. Unannounced takedowns of collections or site sections on government websites often prompt investigations using archival snapshots. Deleted tweets have revealed past critics in current allies (here and here) — and current career aspirations were juxtaposed with earlier conflicting stances in personal blogs and websites (here, here, here and here). Shifting political alliances are a common driver of online footprint erasure. Drawing on a combination of digital methods, machine learning and lots of reading – we surfaced nine ways that journalists use the Wayback Machine in their reporting.
A significant technical error caused multiple government websites in Nigeria to go offline, which impeded access to official information and illustrated how even accidental issues can compromise transparency. This innovative tool automatically updates links to a saved version, thereby preventing those unavoidable 404 errors, and proactively archives pages in the Wayback Machine, where they remain free and accessible for an extended period, ensuring your site remains functional without manual intervention. Recently, the Internet Archive became a partner of WordPress, which is responsible for over 40% of the websites on the internet, in order to tackle this issue.

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Today (there are millions of URLs from news sites in Wikipedia articles), and a large percentage of them are only available because they’re in the wayback machine, because the news sites they came from just don’t exist anymore. In addition (we partner with Bard College and Pan America on a project), the Russian Independent Media Archive, focusing on archiving news from the Russian language journalism in exile and other places in the world where journalism is at risk. And it’s just wild to me that that’s the world that we’re now in.
At a moment when misinformation spreads rapidly (links disappear), creator content archive websites change, and pressure to alter or erase reporting continues to grow, independent web preservation matters more than ever. “The freedom of journalists isn’t only the freedom to write, it’s also the freedom to have your work read and remembered for generations to come.” In response to these blocks, Fight for the Future has launched an open letter calling on major media organizations to work with the Internet Archive to ensure the news remains preserved and accessible in the Wayback Machine.
I’m just outlining some of the thought process behind it. The only action available to me is to block archiving or scraping (as someone has facilitated that option), and thus I must take a stand against this technology. However, I believe some of the concern arises from a general concept of enclosure, as Mike mentioned, or can stem from a failure to examine the specifics that differentiate various types of actors who may utilize somewhat similar technologies. We are discussing this on a day when people are posting, allowing us to see how narratives have evolved.
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Libraries use them to archive disappearing websites. Click which view you prefer, and your choice will “stick” as you navigate the site until you switch back to the other view. In just 30 minutes (we’ll show you how Archive helps you track everything), automate the manual work, and prove what’s really working on social. And honestly, we think you should have better tools regardless of whether you use Archive. Archive is an AI-powered social listening + creator discovery platform that captures everything your community posts, sources on-brand creators, and automates the manual workflows of creator marketing like reporting, gifting, and usage rights.
And I think it’s really hard in the existing scraping law context to see how that would quite work. So I think it is really important to note that their archiving (research), all of these kinds of uses often basically require exactly the same tools, just like the way BackMachine uses the same, using bots to view webpages and archive them. And they’re suing this company for scraping Google’s results, which again is not Reddit and claiming that it’s a DMCA 1201 anti-circumvention measure over something that Reddit itself hasn’t set up the technological protection measure.
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